The Financial Post reports in its Wednesday edition that Urbana says it wants to purchase Hudson's Bay's brand name and royal charter. The Post's Naimul Karim writes that buying the HBC brand name could be a profitable move, said Urbana chief executive officer Thomas Caldwell, with the company "open to anything," including licensing it to others or getting involved in manufacturing some products under the HBC banner. He did not say how much the company intends to bid or how it would specifically use the brand name, but said the company would donate the royal charter, a historical document that gave Hudson's Bay exclusive trading rights over a portion of Canada in 1670, to a museum if it wins the auction for that item. "The charter should be back in Canada. There are no ifs and buts," Mr. Caldwell said. "It's an important thing to Canada. It's not like our constitution, but it's not far off. It is the genesis of enterprise and trading and growth in Canada. It's quite amazing." Canada's oldest company went to court last month to protect itself from creditors, which are owed about $1-billion. Mr. Caldwell's decision to bid on HBC's brand name and the royal charter is influenced by his goal to preserve Canadian history.