23:54:23 EDT Thu 02 May 2024
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American Aires Inc (2)
Symbol WIFI
Shares Issued 86,023,915
Close 2024-02-29 C$ 1.03
Market Cap C$ 88,604,632
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American Aires forms Lifetune partnership with Purland

2024-02-29 12:49 ET - News Release

Mr. Josh Bruni reports

AMERICAN AIRES ANNOUNCES EXCLUSIVE DISTRIBUTION PARTNERSHIP WITH PURLAND IN TAIWAN, HONG KONG AND MALAYSIA

American Aires Inc. has formed a regionally exclusive distribution partnership with a Taiwan-based arm's-length tech health and wellness firm, Purland Co. Ltd. This distribution collaboration highlights ubiquity of demand for Aires's Lifetune EMF (electromagnetic fields) modulation technology and supports management's commitment to building Lifetune into a global brand.

Aires's current direct-to-consumer business ships products to over 60 countries every month. With the majority of Aires's current order volume largely coming from North America, Europe and the United Kingdom, this milestone partnership incrementally adds to and extends Aires's already broad reach. Gaining access to and developing traction within these eastern markets can be challenging for companies based in the west. In the initial pilot campaign, Purland, which is based in Taiwan, demonstrated incredible competency and proficiency reaching and converting consumers into the Aires brand. During the initial test campaign, Purland offered Aires's products to a small selection of its customers. Purland saw higher-than-anticipated customer interest and overwhelming demand, exceeding forecasts. As a result, Purland placed its second order almost immediately and nearly doubled its trial volumes to meet the current demand.

Josh Bruni further elaborated on the partnership: "I want to say I am surprised to see so much success so quickly but it was clear from the first intro meeting with the Purland team they had vision, the plan and the skills to deliver results. We learned first-hand when we opened our own fulfilment centres in Australia and Europe that this localized experience was the best way to serve those consumers. Having an experienced partner on the ground in Taiwan to navigate unique complexities of this region will allow us to unlock the massive revenue we had yet to tap into. Although I am never surprised by the success we find in all corners of the globe, the early success of this relationship serves as further affirmation for our team, partners and shareholders that EMF protection is truly a growing global opportunity."

Terms of this partnership include:

  • Exclusive right to sell Lifetune brand products in Taiwan, Hong Kong and Malaysia;
  • Exclusivity is conditional on achieving certain performance milestones, including minimum order quantity and minimum advertised price;
  • Contract expires on Dec. 31, 2025, with good faith negotiations expected to commence in July, 2025;
  • Purland and the company agree on marketing and sales strategy collaboration with the company committing to a certain level of advertising spend within the region to maximize sales and ensure success of the partnership overall.

"Aires's products were received extremely well by our trial group of customers. We are huge believers in the technology but we were caught off guard by the overwhelming reception of a completely new product within still very young product segment. Aires's huge database of research was already impressive enough, but experiencing the tangible effects of the Lifetune products left no room for doubt in our minds. Even as we kick this off, a tidal wave of positive community response confirms we've found the right partner," shared Eric Canzano, senior marketing manager with Purland.

Vitali Savitsky, chief financial officer, vice-president, commented: "Having worked closely with Purland, I'm extremely satisfied with the results and excited about the future. We've been able to set Purland up for success by translating our know-how into their hands despite the sizable cultural and language gap. I believe all this could become a proven template for our future distribution deals, aiding with global sales expansion."

About American Aires Inc.

American Aires is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education and advocacy. The company has developed proprietary silicon-based resonator chip that reduce the harmful effects of electromagnetic radiation (EMR). Aires's Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks.

We seek Safe Harbor.

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