Mr. Josh Bruni reports

AMERICAN AIRES EXTENDS GLOBAL EXPANSION BY OPENING LATEST INTERNATIONAL FULFILMENT CENTRE IN THE UK

American Aires Inc. has opened the company's newest international fulfilment centre, located in Bardon Hill, United Kingdom. All necessary government registrations and approvals have been received, the warehouse has been stocked with inventory, and initial end-user shipments have officially left the fulfilment centre as of today. With Aires recently reporting record annual order volume for the fiscal year 2023 of $10.4-million (79-per-cent increase year-over-year), and with the company's direct-to-consumer business currently shipping products to over 60 countries, establishing local fulfilment centres is a key strategy in Aires's global expansion. This expansion complements existing local distribution fulfilment centres in the United States and Canada as well as Australia and Europe established in 2022, and a regionally exclusive distribution partnership announced in early 2024 with the Taiwan-based, arm's-length tech health and wellness firm, Purland Co., Ltd.

American Aires chief executive officer, Josh Bruni, commented: "Our U.K. fulfilment centre is yet another step in our journey to bring the benefits of the Aires technology to consumers around the world. The U.K. is a very similar market to the U.S., Canada and Australia, where we've seen significant sales growth. We're excited to have boots on the ground in the U.K. as we continue to optimize our infrastructure for rolling out our product and widening our distribution in each of the 60-plus countries we currently sell to. We're also very excited about launching the U.K. fulfilment centre early enough in the year so we can position our inventory and fine tune our marketing strategy to take full advantage of the upcoming holiday season's buying rush."

Management has closely monitored how existing Aires fulfilment centres have corresponded with strong sales growth. Aires estimates the company realized higher traffic and conversion-to-sales rates following the opening of the fulfilment centres, with order volumes increasing notably over the years. Since opening the company's fulfilment centres in the first quarter of 2022, 2022 annual order volumes grew to 3.2 times the level of 2021 (a full year prior to the opening) in Australia and 2.7 times in the European Union. In 2023, order volumes continued to grow strongly, reaching 4.4 times the 2021 level in Australia and 4.7 times in the EU. In both 2022 and 2023, sales growth in the newly launched regions outperformed the company's global sales growth by a significant margin.

To put into perspective the company's opportunity for further market penetration, the U.K.'s population and gross domestic product are comparable with that of Canada and Australia combined, yet the U.K. only represented 2 per cent of Aires's global order volumes in 2023 compared with Australia and Canada combined representing 11 per cent. It is also important that English is the common language across these countries, which will enable Aires to reuse a significant portion of its proven advertising content, accelerating the scale-up of U.K.-targeted marketing efforts over the next 12 to 24 months in an effort to increase the U.K.'s share of global orders.

Local fulfilment centres also enable Aires to deliver superior customer service and experiences, which strengthen the Aires brand reputation and increase the likelihood of more repeat orders. Consumer-focused advantages include: feeling more like a local store, which builds trust and credibility faster fulfilment times; zero customs/border delays, eliminating the stress of dealing with duties and additional fees/taxes; and easy return process.

About American Aires Inc.

American Aires is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires's Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks.

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