Mr. Josh Bruni reports

AMERICAN AIRES PROVIDES RECORD HOLIDAY SHOPPING SEASON SALES PERFORMANCE, INCLUDING 116% YOY ORDER VOLUME GROWTH, 62% GROSS MARGIN

American Aires Inc. has provided an update on the company's 2024 holiday shopping season performance. The time period from Oct. 1 through Dec. 3 represented a disproportionate percentage of the company's yearly order volumes in 2022 and 2023 (27.5 per cent and 29.9 per cent, respectively). During that same period in 2024, the company produced record order volumes of $6.72-million, which represents YoY (year-over-year) order volume growth of 116 per cent. Gross margin percentage improved for the period to 62 per cent (up from 60 per cent in 2023) due to measures to reduce overall product costs and favourable product mix. This period of time comprises 64 shopping days and includes the important Black Friday, Cyber Monday weekend. Management intends for this update to provide investors with the company's most timely fundamental metrics. As of Dec. 9, 2024, the company's cash balance totalled $2,368,418.

• Holiday shopping season is defined as Oct. 1 through Dec. 3;
• Time period represented 27.5 per cent and 29.9 per cent of annual order volumes in 2022 and 2023;
• Aires's strong performance since 2022 indicates sales strategy is taking full advantage of seasonal sales effect.

"This year's performance was our best ever, thanks to our committed team efforts, enabling us to scale up our organic revenue growth in earnest," said American Aires chief executive officer Josh Bruni. "Our data-driven marketing campaigns are now showing significant benefit from our world-class partnerships when it comes to driving strong sales growth. The growth we engineered in 2024 now lays the foundation for us to continue scaling up our business in 2025 and to begin witnessing positive growth efficiencies from our planned marketing strategies. It's exciting to write another chapter in the story of our rapid growth trajectory while continuing to establish Aires as a household brand in the EMF protection and peak performance space."

The holiday shopping season causes disproportionate sales increases toward the end of each year. This seasonal factor contributed to the company's Q4 order volumes in 2021, 2022 and 2023, representing 37.08 per cent, 42.14 per cent and 35.99 per cent of American Aires's total annual order volumes for those years, respectively. Due to this unevenly weighted annual sales cycle, Aires management stresses that the optimal evaluation of the company's performance needs to take into account all four quarters of a given year.

Aires's strong sales performance this year and over the past three years indicates that management's sales and marketing strategy is taking full advantage of this seasonal sales effect. The company's strategy involves investing significant advertising and marketing resources throughout the year. Those early year efforts compound throughout the year to build market awareness and consumer demand that maximizes the company's order volumes during the holiday shopping season and in Q4.

The company selected the time period of Oct. 1 through Dec. 3 to include this year's Black Friday, Cyber Monday and the day after Cyber Monday. While the day after Cyber Monday in 2023 was Nov. 27, the company included order volume data from 2023 for Oct. 1 through Dec. 3 (that is, the same 64 shopping days) in order to facilitate easy comparison of cross-year performance.

The company's next significant performance reporting period will be for the full Q4 quarter and its fiscal year ending on Dec. 31, 2024. Management expects to file Q4 results in April, 2025. Aires will therefore endeavour to announce interim unaudited Q4 and full year results in as timely a manner as possible to provide investors with the company's most up-to-date performance metrics, particularly due to the significance of the annual holiday seasonal sales cycle in Q4.

About American Aires Inc.

American Aires is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education and advocacy. The company has developed a proprietary silicon-based resonator that protects against the potentially harmful effects of electromagnetic field radiation. Aires' Lifetune products target EMF radiation emitted by consumer electronic devices such as cellphones, computers, baby monitors and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks.

We seek Safe Harbor.